Japan: Retailers Talk About Nintendo Switch Demand

The Nintendo Switch is due to be released next Friday and while we know that pre-orders are strong in North America it will be interesting to see how the system fares in Japan. Japanese gaming publication Famitsu has interviewed three different retailers in the land of the rising sun to gauge how well they believe the system will do. Here’s the low-down.


  • Nation-wide CD and DVD rental / seller
  • 1,686 shops total in Japan and 1,131 of them are also selling video games
  • Customers in their 30’s as well as families were responding the most to Switch
  • Only a few locations had lines forming for pre-orders, but its entire reservation slots were filled in two days
  • Why it filled faster than expected was due to low quantity
  • There were many consumers who couldn’t buy Famicom Mini, PSVR, or PlayStation 4 Pro at launch
  • Consumers were trying to avoid another sellout situation with Switch, which is why they hopped on preorders
  • Preorders for the gray color were taken before the neon version
  • Neon was reserved more by women, including those who came to reserve a system for their child
  • Game preorder popularity was, Zelda, 1-2-Switch and then Super Bomberman R
  • Official carrying case was the most popular peripheral
  • The store rep says they believe the price is just right

Bic Camera

  • Nation-wide major electronics and home appliances retailer
  • 20 stores, but each one is a multi-floor gigantic building and located at the best and highly valuable districts of major cities
  • At Bic Camera located in Yurakucho, 200 people formed a line for Switch
  • Ikebukuro store had the longest line and there were 700 people
  • Switch didn’t seem to be receiving a ton of interest at Bic Camera after Nintendo presented the system
  • As the day for reservations approached, interest continued to increase
  • Gray was the more popular color option here
  • Once it reached its quota, most customers decided to reserve the neon option
  • Zelda and 1-2 Switch were the most popular preorders
  • Dragon Quest Heroes I-II saw more preorders than expecting
  • Store rep said pricing for the Switch was appropriate and they want more supply

Games Maya

  • Small independent video game retailer, but widely known in Japan
  • Games Maya has seen a pretty huge reaction from consumers since Switch was presented
  • There were some who said they would buy it regardless of the price
  • Big lines formed during the day for pre-orders, and all slots were filled by around noon
  • Store rep felt a stronger reaction compared to past consoles, but wants more supply of Switch
  • Gray was more sought after in general, with kids reserving the neon version
  • Customers stopped by who just wanted to reserve Switch no matter the color
  • Final ratio between the two colors was roughly 6:4.
  • Popular game preorders were Zelda followed by 1-2-Switch
  • Switch Pro Controller was the most popular preorder, with lots of Zelda customers picking one up
  • Already seeing three times more demand from customers than actual supply
  • Store rep believes customers are seeing the price as cheap
  • She also think it is cheaper than she expected
  • Store rep thought that if the price was not below the PlayStation, it will be tough

Source / Via

Filed under: Nintendo, Switch Tagged: japan, nintendo switch


Author: codymkw

Hey my name is Cody I'm 27 and a huge fan of Nintendo I love all their games my favorite is the Animal Crossing series when I'm not playing games I love to watch anime also I'm the Leader/Creator of the Miraculous Ladybugs clan ♥ Facebook: https://facebook.com/CodyMKW Twitter: https://twitter.com/CodyMKW Twitch: https://www.twitch.tv/codymkw 3ds Friend Code: 0645-5821-2438 Wii U ID: CodyMKW Switch Friend Code: SW-2549-4631-6600 AC Pocket Camp ID: 2671-2628-198 Fire Emblem Heroes ID: 4718228114 MKWii Friend Code: 0690-6537-7241 MK7 Community Code: 26-8478-6259-7164 MK8 Tournament Code: 2360-4199-2438 MK8D Tournament Code: 3500-7504-3371

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