Market researcher SuperData Research is confident about Nintendo Switch sales and believes that the console could sell 5 million units in this year alone. This means that healthy sales for the console are expected on the back of the Wii U which only sold 14 million units. The company believes that it will be the devout Nintendo fans buying the console initially but it could well open up to mainstream appeal.
“The biggest challenge for Nintendo is to convince console gamers to purchase the Switch as a second device, as many have already committed to a PlayStation 4 (53.4 million installed base, worldwide) or Xbox One (26 million).
“Asking $300 for a new console without a bundled game is a comparatively higher barrier to entry for consumers, considering that the PlayStation 4 and Xbox One are already discounted and come with a free game.”